Promasidor Opens Distribution Opportunities for Entrepreneurs Nationwide

Promasidor Nigeria has unveiled a new initiative designed to empower established entrepreneurs and business owners to build sustainable distribution businesses around some of the country’s most recognised food and beverage brands.

The initiative, tagged “Build Your Business with Promasidor,” is targeted at entrepreneurs with the financial strength, infrastructure, market knowledge and ambition required to establish and grow distribution operations in selected territories across Nigeria.

Successful partners will have the opportunity to distribute Promasidor’s portfolio of trusted and fast-growing brands, including Cowbell, Miksi, Loya, Kremela, Onga, Twisco and Top Tea—products consumed by millions of Nigerians daily.

According to the company, the initiative is not simply about expanding its distributor network but about creating strong, sustainable partnerships capable of driving market growth, improving product availability and delivering long-term profitability for both Promasidor and its business partners.

Speaking on the initiative, Chief Executive Officer of Promasidor Nigeria, François Gillet, said the company was seeking entrepreneurs who understand their markets and are prepared to build businesses for the long term.

«“Nigeria has a strong and dynamic entrepreneurial community, and we believe there is an opportunity to build even stronger and more profitable businesses together.»

«“Through this initiative, we are looking to partner with entrepreneurs who have the experience, infrastructure and ambition to grow with us. We bring strong, trusted, and fast-growing brands with an established route-to-market system, while our partners bring local market knowledge, business expertise, and the drive to succeed.”»

Promasidor said the programme is open to established entrepreneurs and businesses with the financial and operational capacity to manage a robust distribution operation.

Beyond adequate working capital, prospective partners are expected to have warehousing and logistics capabilities, as well as the capacity to develop direct distribution channels to traditional and modern retailers alongside the wholesale market.

The company said selected partners will also benefit from the support of its experienced sales force and dedicated human and operational resources aimed at helping them establish and manage effective distribution routes.

The initiative provides an opportunity for entrepreneurs to build businesses around established consumer brands while leveraging Promasidor’s existing market presence, commercial expertise and route-to-market infrastructure.

Interested businesses can express their interest by completing the Expression of Interest (EOI) form through the QR code provided in Promasidor’s campaign materials or by contacting ng.db.enrollment@promasidor.com.