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How E-commerce Firm Is Helping Retailers Maximise Profits

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One of Nigeria’s leading business-to-business e-commerce platforms, Alerzo has reiterated its mission to empower micro businesses so as to operate profitably and sustainably. Through its digital platform, retailers buy consumable goods at manufacturers’ and authorised distributors rates and get the same freely delivered. These automatically save them stress, time and money of having to shop from the open markets.

 

Alerzo founded in 2019 by Adewale Opaleye based in Ibadan, Oyo State focuses on supplying much-needed products to  informal retailers by sourcing products from manufacturers based on orders from customers has improved the profitability of over 80,000 retail owners.

 

This is as Alerzo has been in the fore of curbing the menace of adulterated products, less access to finance, limited use of modern business practices, inadequate logistics, excessive intermediaries, huge cash transactions, underserved markets and other challenges experienced by retailers.

 

“We serve informal retailers, a critical part of the $100 billion informal market sector within Nigeria. The majority of our retailers are women, 70 percent of whom are primary breadwinners contributing to Nigeria’s economy and Gross Domestic Product (GDP). Informal retailers encounter a myriad of business operations problems largely due to Nigeria’s economic and social terrain. Nigeria remains a patriarchal society with limited opportunities for women, such as social barriers to education and financial inclusion. About 90 percent of the retailers we serve have no formal education while 85 percent settle in cash, not out of choice but because the credit system financially marginalises them,’’ stated Opaleye.

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Alerzo’s CEO added that the firm will continue to find the best solutions to challenges in the environments: “we operate to ensure that, collectively, we create an environment that supports e-commerce and innovation.”

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